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Customer Advocates – Are You Creating Ambassadors Like Maker’s Mark?
I am a huge fan of Maker’s Mark and have been for the last 11 years. Many of my friends know how passionate I can be about Maker’s Mark. (In fact just two weeks ago a friend of mine visited Maker’s...
View ArticleExpert Guest Blog: “Love Customers, Even When You’re Not Sure They’re Right”
Ed Note: Zephyr 47 kicks off the 2011 Expert Guest Blog series with content from Greg Meyer from Gist. Greg is an expert in managing customer experience strategies and programs and a veteran in the...
View Article2012 – The Year Marketing Automation Reaches the Trough of Disillusionment?
The Marketing Automation category has been simmering to a boiling point for at least the last three years. Vendors are heavily focused on the land grab for market share and investors. Unfortunately...
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